BYTON announces its retail strategy for Europe

BYTON announces retail strategy for Europe / Picture: BYTON, Hack4Life, Fabian Geissler, BYTON buy, M-Byte in Europe, Release Byton m-byte, Price of M-Byte
BYTON announces retail strategy for Europe / Picture: BYTON

BYTON announced it’s retail strategy for Europe in Munich today. It also gives first impressions of the price, the different configurations and some informations about the first Flagship Store from BYTON in Europe. 

Right before the Geneva Motor Show (which has been cancelled due to the current spread of the corona virus) BYTON held a digital press conference and announced first details of it’s retail strategy and the charging solutions for Europe. The first Flagship Store of BYTON – the „BYTON Place“ – opens in Zurich in the second quarter of 2021. The multipurpose complex is called „The Circle“ and is located within the Zurich Airport and will be the first European Flagship Store.

These countries will be supplied first by BYTON

The M-Byte will be first available in the Swiss, Germany, Norway, France, the Netherlands and Sweden. BYTON has already found retail and service partners. The following list gives a short overview about the partners for each country:

  • Norway and Sweden: Hedin Automotive – Currently about 125 facilities in Sweden, Norway, Belgium and Switzerland
  • France: BYmyCAR – 83 car dealerships distributed in France
  • Netherlands: Louwman Group – 69 self-owned outlets and service points
  • Swiss: Modern Driving – 40 dedicated service outlets, 7 test drive centers and two Mobile Pop-Up Stores. Modern Driving will also be the first European Retail partner for BYTON’s Flagship Store in Zurich
  • Germany: There are already multiple partnerships, which will be communicated at a later point in time

Service at your fingertips

BYTON takes this statement very seriously and wants to make the shopping experience as comfortable as possible for the customer. According to Dr. Andreas Schaaf, Chief Customer Officer, it’s up to the customer where the handover of the new car takes place. Even a delivery to your home is possible.

Also the charging experience should be really smooth for customers. For this BYTON teamed up with „Digital Charging Solutions“ (DCS) from Munich. Customers will have access to about 150,000 charging points for both AC- and DC- fast charging (including high-power charging) in Europe.

BYTON will open the possibility for pre-orders in the second half of 2020. In order to make a pre-order the customer is required to make a fully refundable down payment of 500 Euros. The entry model of the M-Byte costs 45,000€. This price does not include the VAT or possible government subsidies. The entry-level model comes with a 72 kWh battery. The rear-mounted electric motor offers a peak output of 200 kW and a range of up to 360 kilometers. That translates into a performance of 272 hp. In the high-end configuration the 2WD-version comes with a range of up toe 460 kilometers. More informations can be found on the official BYTON website.


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